Discovery Point Blog
Discovery Point Launches New Website
Discovery Point is proud to announce the launch of our new website, which will streamline the web experience for both local franchise operators and parents. The new discoverypoint.com includes a variety of features, including downloadable enrollment forms, enhanced navigation that will allow parents to find their local center faster than ever before, and the ability for Discovery Point franchisees to customize their center’s page to showcase individual offerings and programs.
Discovery Point partnered with Qiigo, an internet marketing solutions provider based out of Roswell, Ga., to deliver a modernized, stylish site design that is user-friendly with increased functionality. The design, which includes new photography of actual Discovery Point students, highlights the experience of the children and teachers that mean so much to the franchise. The website’s functionality allows Discovery Point to give franchisees the freedom to tailor their page to their center – which matches the business model of owner customization for each center. Each center’s webpage within the larger site is now able to acheive the look and feel of a stand-alone site.
The new discoverypoint.com also provides a responsive experience for parents that is pleasing to view and easy to use regardless of whether they are viewing the site in a mobile or desktop environment. And with downloadable enrollment forms, the enrollment process for Discovery Point centers is now more efficient. Plus, finding your local center is easier than ever with new map search functionality and each center’s calendar of events is now readily accessible online. There are even more website enhancements to come in the near future as Discovery Point’s online presence continues to evolve.
“Our goal from the beginning of this new website project was to deliever a user experience for our customers that accurately reflects who we are and what we represent at Discovery Point,” says Andy Hardy, Marketing Manager at Discovery Point. “We wanted a colorful, fun, vibrant website that is easy to navigate, and also informative across all aspects of what we do when it comes to high quality educational childcare. We feel that this site achieves this and so much more.”
The new Discovery Point website launch coincides with our 30th business anniversary. By constantly researching and evaluating digital trends and industry standards, Discovery Point continues to stay relevant in a competitive market. With a fresh, new online presence, we’re positioned for continued expansion in the coming years.