Discovery Point Blog

November 9, 2022
best franchise to own

5 Tips for Running a Top Child Care Franchise

Are you a business-savvy individual with a passion for working with children? Have you been considering opening a business focused on helping children? Do you want to help children build a solid foundation for their future? If so, becoming part of a top child care franchise might be at the top of your possibilities list.

As you consider all the options before you, you’ll want to plan for how you can make sure your child care center operates as efficiently as possible. Another top priority will be building a reputation in the local community for being trusted by parents and adored by children. Planning for how you can achieve these goals is essential. Working with a top child care franchise such as Discovery Point can make all the difference.

You are probably feeling both nervous and excited about the prospect of opening up a child care center. We’re ready to help you channel your energy into building a successful business that makes a difference in your local community. 

You can count on us for help each step of the way. Because we have so much experience in the child care industry and have already established a top child care franchise brand families know and love, you can trust the advice of our experts as you get your business up and running.

How to Become a Top Child Care Franchise Location

Here are a few tips from the experts at Discovery Point for running a profitable child care business that effectively serves your community and brings you immense satisfaction in the process.

1. Always consider things from the parent’s point of view. 

Most businesses can benefit from putting themselves in their client’s shoes, but this practice is especially important for child care centers. After all, your success depends on making sure parents know that their children will be safe, happy, and mentally stimulated while in your care. 

Doing everything possible to make sure their experience is a smooth one can help lower the stress parents feel about parting with their children. It helps give them peace of mind, to know they are making the right choice by choosing your child care services.

2. Encourage happy families to leave reviews.

In this day and age, consumers rely on online reviews for everything from purchasing appliances to choosing a daycare center. As a result, making sure your child care center shows up online as one of the top child care franchises in your area is important. 

You can count on the team at Discovery Point to assist you with implementing an effective local marketing strategy, but letting happy clients know that a review would be appreciated can also play a role in solidifying the online presence and reputation of your business.

3. Invest in your teachers and staff members.

One of the number-one difficulties that child care centers face is staff turnover. Top child care franchises are often those that are able to maintain a core team of staff that is ready to stick with the business for the long run. 

To achieve this feat, it’s important to hire the right employees from the get-go, and also to invest in their happiness whenever possible. You’ll always have hiring and training support from Discovery Point, but putting in the extra effort to make your staff members feel appreciated and valued can go a long way to making your child care center a smooth operation. 

4. Post important information in easy-to-find places online.

Your clients will appreciate when you take small steps to make their lives easier. Ensuring they have all the information they need at their fingertips is one way to do this. 

As a franchisee with Discovery Point, you’ll be equipped with an optimized website and social media profiles where you can easily post up-to-date information about your center’s events and noteworthy reminders. While physically posting this information in your center is also helpful, most parents want to have the option of double-checking the details online from the comfort of home.

5. Adapt to the children you’re caring for.

At Discovery Point, we’re proud to provide a top child care franchise model that offers the framework for success for passionate entrepreneurs. That being said, we never expect our child care centers to be exactly alike from one community to the next. We always encourage our franchisees to customize their businesses to suit the families they’re serving, and to follow their own intuition when doing so. 

By adapting your business to fit the children you’re caring for and the needs of the community, you can ensure that your child care center has the most positive impact possible. There are different ways to do this, from nurturing a farm-to-table garden on your property to offering special programs for children in foster care. However you choose to make your center a part of the community, you can rely on Discovery Point to help you serve the children in your care as fully as possible.

Curious to learn more about how Discovery Point can help you run a top child care franchise location? Reach out to us today at 770-623-1140 for details!